Cuddling is shown to have not only psychological but also proven physical benefits. Human beings are happier when touched regularly.
Power of Touch – Touch Therapy
Human touch is widely accepted by science and popular opinion as having positive effects both psychologically and physically.
Platonic human touch such as hugs or cuddles releases oxytocin. Oxytocin is a chemical released in our brains which can have the following positive effects:
On the other hand, touch deprivation is related to lower self-esteem and depression. Research has shown that “people who do not receive adequate amounts of touch develop various communication problems from reduced learning of speech (Thayer, 1986) to aggression (Field, 2002a).”
Researchers have observed monkeys in artificially partial isolation (they could see, smell, hear and interact with other monkeys without physical contact). The researchers reported that partial isolation resulted in various abnormalities from blank staring to self-mutilation. (Harry Harlow 1960)
The Benefits to Pay a Stranger for Human Touch?
A poll from CBC states that more than a third of the population are ready to pay for cuddles at some point in their life.